Top 5 Film & Television Apps Performance in Middle East Q2 2022

During the second quarter of 2022, the top 5 film and television apps in the Middle East experienced notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals insights into the performance of Shahid - ﺷﺎﻫﺪ, Netflix, OSN+, Disney+, and STARZ ON.

Shahid - ﺷﺎﻫﺪ from MBC Group saw fluctuations in its metrics. Weekly revenue peaked at around $951K in early April and experienced a low of approximately $645K in mid-June. Weekly downloads began strong at 383K in the first week of April but saw a decline to around 45K by the end of May. Active users started at 1.08M in early April, dropping to about 531K by the end of May, but slightly recovered to approximately 598K by late June.

Netflix maintained a more consistent performance. Weekly revenue fluctuated, peaking at around $151K at the end of June. Downloads varied from 54K to 77K, with the highest number observed in the last week of June. Active users showed a slight increase, starting at about 2.56M in late March and ending at approximately 2.63M by the end of June.

OSN+ presented stable yet varied performance metrics. Weekly revenue remained relatively steady, ranging from $94K to $115K. Downloads fluctuated, starting at 43K in late March, dropping to about 19K in mid-April, and then rising to 35K by the end of June. Active users saw a modest increase from around 281K at the start of the quarter to approximately 251K by the end of June.

Disney+ entered the Middle East market with strong numbers in June. Weekly revenue peaked at around $450K in early June but declined to about $140K by the end of the month. Downloads started at 329K in early June and decreased to 154K by the end of June. Active users surged from approximately 200K in early June to about 368K by mid-June, before slightly declining to 330K by the end of the month.

STARZ ON from Playco Entertainment FZ LLC showed varied performance. Weekly revenue peaked at around $52K in late April and saw a low of about $28K in mid-June. Downloads ranged from 19K to 33K, with the highest observed in early April. Active users experienced a decline from approximately 178K in early April to about 124K by early June, with slight fluctuations thereafter.

For more detailed insights and data on these apps, visit Sensor Tower.